How a Commercial Crew Brought Real Storytelling to Wedding Films

By Nicho Ader, Archer Wedding Films

Before we launched Archer Wedding Films, we spent years working on high-end commercial productions. Our team has filmed for major brands and public figures like Alicia Keys, Coachella, The University of Vermont, Ski The East, and Pharrell Williams. So, how did we go from working on global brands to filming weddings? It’s simple: we realized that weddings were filled with real stories, and those were the stories we wanted to tell.

During the pandemic, like many creative professionals, we took a step back and reassessed what really mattered to us. We found that in the midst of uncertainty, there was a profound need for genuine human connection, and weddings embodied that in the most beautiful way. Every wedding has a story—one that’s rich in emotion, joy, and love—and we knew we could use our commercial experience to bring those stories to life in a way that hadn’t been done before.

The traditional wedding video industry often focuses on standard shots and formulas, but we wanted to bring something fresh to the table. We’ve used our background in commercial and documentary filmmaking to create wedding films that are more than just a recording of your day. We approach weddings like a feature film: each couple’s story is unique, and we work to capture that through our storytelling techniques.

We understand the technical aspects of filmmaking—lighting, composition, sound design, and editing. But what sets us apart is our ability to step back and let the day unfold naturally. We don’t force moments or stage interactions. Instead, we use our documentary skills to capture the real, raw emotions that make your wedding day unforgettable.

So, whether you’re exchanging vows in a picturesque mountain range or dancing the night away in a bustling city, we’re there to capture every candid moment, without interruption. Our films are not just wedding videos—they’re cinematic, story-driven pieces that reflect the authenticity and beauty of your love.