Why We’re Done with Typical Wedding Videos... And Why We Can’t Stand Most of Them
(As Wedding Videographers)
By Nicho Ader, Archer Wedding Films
Wedding videos have earned a bit of a reputation, haven’t they? Most people think of them as a series of clichés: awkward poses, cheesy music, and footage that feels more like a soap opera than a true celebration.
We’ll be the first to admit— we’re not fans of traditional wedding videos. They’re hard to watch.
You might be thinking, “But you’re wedding videographers… why the hate?” Simply put, because we believe wedding films should be so much more than the same tired industry standard.
Too often, wedding videos miss the mark. They fail to capture what truly makes each couple and their day unique. Weddings are about real love, genuine joy, and deep connections. At Archer Wedding Films, we believe the magic lies in those spontaneous moments—the laughter, the teary-eyed glances, Grandma’s advice, and unexpected dance floor moves.
We don’t stage moments or force interactions. Our role is to blend into the background, capturing the essence of your day without interruption. The result? A cinematic, timeless wedding film that tells your story, your way—no clichés, no forced staging.
If you’re tired of cookie-cutter wedding videos and want something authentic and re-watchable, you’re in the right place. With our background in commercial filmmaking, we know how to create films that are both stunning and emotionally resonant.
Here’s the truth: too often, videographers take couples out of the moment. It looks forced and feels awkward, and that comes across on film. Your day isn’t stiff or staged. We capture those cinematic moments naturally, without you even noticing. It’s all about framing and lighting, and we handle that, leaving you to enjoy your day.
Your wedding is unique, and your film should be too. Instead of following a formula, we let your day guide the narrative. We focus on the small moments—the laughter, the tears, the inside jokes—because those are what make your love story one-of-a-kind.
At Archer Wedding Films, we balance artistic and emotional storytelling. Our experience in commercial filmmaking allows us to create cinematic films without going overboard, letting your story unfold naturally and beautifully.